JIHYUN ALICYA NAM
The founder, born in Korea, grew up in South Africa and Australia but later studied, worked, and lived in France, Italy, and New York. Her exposure to diverse cultures has shaped their broad global perspective, as well as her refined sense of design and fashion aesthetics, which have been key to this atelier’s growth and success.
Through years of experience, she has developed a keen eye for luxurious, high-quality fabrics in Europe, while also refining her understanding of trendy, stylish, and wearable fashion in New York. With this expertise, she has built a data-driven approach to designing clothing lines that resonate with modern women. The brand began by distributing, selling, and supplying these meticulously curated fashion pieces in Korea.